Radiant Sun or Black Hole: What Sort of Networker are You?

by Nancy Tetreaux

in Networking

Have you been to any networking events lately? 

How’s it going?  Are you making good contacts, finding clients and ultimately making money from these contacts?  After all, isn’t that ultimately why we all go to these things? 

Yes, it’s great to get information about things that will support your business, and of course it’s nice to make new friends and find people who are interested in what you’re doing, but do people invest money in what you have to offer at these events?

If not, or not often, then it may be that not many people need what you’re selling, and if that’s the case the problem is the product. But, if you KNOW that people need what you have and that they would truly benefit from it, then the problem might be you.

How might this be so? 

How might YOU be the clog in your financial pipeline?  I understand that the art of selling does not come naturally to many of us, and I include myself in this lot.  However, it is a skill that can be learned, and if you are certain of the value of the thing you are selling, it will become easy with practice.

Think about some of the networking events you’ve been to.  In the universe of your average networking event there are lots of little shining stars, a few large, interesting planets, a couple of beautiful, radiant suns and a selection of black holes and asteroids.  Who do you gravitate to?  And who do you think gets the biggest bang out of their networking buck?  The suns or the asteroids?

Ok, so let’s take a closer look at what’s going on with those radiant suns. Why do they stand out in the crowd?

Of course, you notice their appearance. This is important as it says a lot about a person – or we make the assumption that it does, and that’s all we need to know for our purposes here.  Clothes, posture, facial expression, gestures, even the tone of voice, inflection, the volume of the voice – all of these are aspects of communication we call non-verbal communication.  We notice these things immediately about each other in face-to-face communication whether we are conscious of it or not, and we make judgments about each other based on these factors, though many people might consider them superficial.  We can’t help it; our brains just work that way.  One study on face-to-face communication found that, on average, we take 93% of a message from non-verbal communication cues, and only 7% from the words.  55% comes from visual cues such as dress and gestures, and 38% from audible cues such as laughter and tone of voice.  Think about the implications of this: how you talk about your business is as least as important as what you say about it.

Next time we’ll take a look at those radiant suns and figure out how they got that way.

I'd love to hear your thoughts on this, please comment below 

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{ 2 comments… read them below or add one }

Bernadette Velasquez

Action speaks louder than words.  
I agree with you when you say " 55% comes from visual cues such as dress and gestures,"  
I noticed when someone is in love, that person  is very happy no matter what because that persson feels  he is the most and the only handsome guy in the planet. You can sense in his gestures an automatic inner urge to dress up beautifully  to show the world that he is completely happy and satisfied with his life.  
The same is true if we love what we do.  No one can stop us.  We are always excited and can not wait to meet new friends to share what we  can offer.  We dress up nicely because we want to attract people .  The better we dress up, the confident our gestures to convey our message that we are the the right person, people are looking for.



Thanks for your comments! I agree that a professional appearance is just as important for your website as it might be for you personally, if you were going to a job interview. Appearance counts a great deal when we gather first impressions of one anoter, and your website is how people meet you on the internet. This is a Wordpress site, and seems to be working quite well so far.


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